Content Marketing in Web, Mobile and Social Media | TGS-2019504777
COURSE OVERVIEW
Unleash Your Content Marketing Powers:
Master World-Class Strategies in Just 2 Days!
● Discover cutting-edge frameworks, templates, and real-world case studies in an intensive course that takes your content marketing to new heights.
● Shift from traditional advertising to captivating interactions with potential clients, as you harness the power of targeted content delivered precisely when it matters most.
Get ready to dominate your market with content that truly connects!
WHO SHOULD ATTEND
Marketers, senior managers, communications professionals and business owners who want to understand the impact of content marketing on their business.
COURSE OUTLINE
- STRATEGY & PLANNING
• Introduction to Content Marketing and Key Considerations
• Content Strategy - PRACTICAL TACTICS
• Digital Content and Effective Copywriting
• SEO (Search Engine Optimization)
• Social Media & Sharing
• KPIs and Measurements
WHAT WILL YOU LEARN?
Day 1:
- Types of Marketing
- Types of Media
- Importance of Brand Storytelling
- Overcoming Content Marketing Challenges
- 6 Effective Types Of Content
- 6-step Framework For Content Strategy
- Content Production Process
- Content Production (AI Tools)
- World-class Content Production Concepts And Strategies
Day 2:
- How People Read Online
- Content Readability Score Tool
- Copywriting For Magnetic Headlines
- Automated Headlines Generating & Analysing Tools
- Measuring Success, KPIs And ROI
- *Special Topic: Search Engine Optimization (SEO) For Content Marketing
- *Special Topic: Social Media & Sharing
THIS COURSE REQUESTED:
- Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
- Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
- In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
NEXT SCHEDULE:
18-19 April 2024 (Thu & Fri) @French Road (near Lavender MRT)
TIME:
Day 1: 9am-5:30pm | Day 2: 9am-6:30pm
COURSE FEES AFTER FUNDING (GST Included):
Self-sponsored:
Singaporeans aged 40 and above: $388.05.
All PRs and Singaporeans aged below 40: $587.05.
Company-sponsored:
All Singaporeans and PRs from SME: $388.05
Singaporeans aged 40+ under NON-SMEs: $388.05
Singaporeans aged below 40 and all PRs under NON-SMEs: $587.05
Full Course Fee for foreigner: $1084.55
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- SkillsFuture Enterprise Credits (SFEC): Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives.
ABSENTEE PAYROLL:
Company-sponsored (NON-SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE: All WSS training allowance, WSQ funding, Absentee payroll, regulatory online approval are subject to eligibility (terms & conditions apply)
Course Provider: