COURSE DESCRIPTION:
Inspired by the excellent work done by Prof. Jeanne Liedkta from the University of Virginia, this workshop will take the participants on a journey of design thinking, beginning with:
1. What Is?
Imaging Customer Experience Today Identifying customer’s pain points.
2. What If?
• Generating ideas to delight customers experience • Translating customer delight into business opportunities
3. What Wows?
Selecting & evaluating best customer experience ideas and reaching the Desired Outcome
4. What Works?
This design thinking journey begins from a dream or a vision or organizational objectives, moving through the innovation process, and ending with a desired outcome. Putting on the “designer’s hat”, the participants will imagine a “beautiful day in the life of a future customer” or imagining customer experience. Using the various Design thinking techniques, tools, and templates, participants can apply them into their real life environment to make their innovations come true. Design thinking can be applied to Products Innovation, Service Innovation and Process Innovation.
WORKSHOP OBJECTIVES
At the end of the workshop, the learners should be able to:
- Understand what design thinking is
- Understand the differences between design thinking and conventional problem solving.
- Learn the design thinking process.
- Learn the various tools, techniques and templates used in design thinking.
- Apply these tools taught into real life environment and situations.
- Uncover customers’ UNMET needs, UNARTICULATED needs and UNDREAMT needs.
- Achieve customer delights and business growth.
SCHEDULE: 24,25&26 Jan 2024| Wed to Friday | 9am to 6pm
VENUE: Havelock Level 2
COURSE FEE AND FUNDING
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
SkillsFuture Enterprise Credits (SFEC): Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives.
ABSENTEE PAYROLL:
Company-sponsored (NON-SME/SME) eligible to apply absentee payroll capped at $4.5 or $13/hr(T&C)
NOTE: All WSS training allowance, WSQ funding, Absentee payroll, regulatory online approval are subject to eligibility (terms & conditions apply)