CRS-Q-0040745-ICT
Have you wondered how many people visited your website from your social media posts or which are the most popular pages on your site? Do you also want to know the nationality of potential customers clicking into your website, what devices are they using, and which age group of men or women find your website interesting? Or perhaps you have been aching to compare the performance of your social media campaigns to your google ads so that you know which platform to prioritize for your ad spend? Digital marketing analytics can give you the answers to all of the above and act as a powerful guide for you to optimize your overall digital marketing strategy.
COURSE DURATION
2 days, 9:00am – 6:00pm
COURSE OBJECTIVE
In this 2-day ‘Digital Marketing Analytics’ course, you will first be introduced to the latest digital marketing analytics trends in the industry and be guided to analyze your existing customers and potential target audiences for your organizations. Next, you will be taught how to conduct an audit on your competitors’ websites and to recognize the key metrics to track and optimize for various digital platforms.
You will then learn how to set up your individual Google Analytics (GA) accounts and discover how to interpret key GA reports and do appropriate attribution on the performances of various ads to measure your Return on Investment (ROI) for each ad in their campaigns. Finally, you will learn how to create customized digital marketing reports to facilitate reporting to senior management.
TARGET AUDIENCE
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech-savvy digital-native marketers who are looking to build upon their basic knowledge of digital marketing to better engage their customers via digital marketing platforms;
- Professionals and small enterprise owners who are seeking to leverage digital marketing strategies to increase the public’s awareness of their products and services.
ENTRY REQUIREMENT
- Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
- Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login.
CERTIFICATION
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE AFTER FUNDING (Inclusive of GST)
#- $$257.16- SME company-sponsored and Singaporean aged >40
#-$817.16 – NON-SME company-sponsored and Singaporean aged below 40
#- $1057.16-Full Course fee before funding
COURSE FEE AFTER FUNDING CAN CLAIM FROM
- SkillsFuture Credit eligible for Singaporean aged 25 and above.
- Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment.( (Please Call PSEA Hotline 62600777 to check your balance prior to course enrolment)
- You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year
ABSENTEE PAYROLL
Company sponsored (Non SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & condition apply)
