Course Codes: TGS-2023038990 / TGS-2023038987
Become a competent digital marketer in 7 modules (4 months) and earn a WSQ Diploma in InfoComm Technology (Sales and Marketing)
What is (SCTP) SkillsFuture Career Transition Programme?
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
This train-and-place programme is available on a part-time or full-time format, ranging from three to 12 months.
TARGET AUDIENCE
- Career Seeker
- Business Owner
- Marketer
Minimum Entry Requirements
To enroll in this WSQ DIPLOMA in Infocomm Technology (Sales and Marketing) Programme, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficia.
PROGRAMME OUTLINE
Module 1: WordPress Website Creation
Create a modern, engaging website and landing pages, secure a website and maintain the website.
Learning Unit 1: Getting Started with Building a website.
Learning Unit 2: Setting Up and Creating a WordPress Website
Learning Unit 3: Ensuring Website Reliability and Security
Learning Unit 4: Creating Effective Website Documentation
Schedules:
- 09, 10 May 2024 (Thu, Fri) 8:30am – 6:30pm @International Plaza
- 28, 29, 30 May 2024 (Tues, Wed, Thurs) 7.00pm – 10:00pm (E-Learning)
- 01 June 2024 (Sat) 8:30am – 6:30pm (In-Person)
Module 2: Digital Content Creation
Create online content using Canva tool and determine suitable content management systems.
Learning Unit 1: Crafting Content Strategies from Vision to Guidelines
Learning Unit 2: Navigating Brand Assets and Content Management Systems
Learning Unit 3: Creating Graphics and Best Practices of Design Layouts
Learning Unit 4: Animating Your Story Using GIFs and Beyond
Learning Unit 5: Creating Compelling Content Using Video and Audio
Learning Unit 6: Evaluating Content Performance and Keeping Up with Trends
Schedules:
- 16, 17 May 2024 (Thu, Fri) 8:30am – 6:30pm @International Plaza
- 04, 05, 06 June 2024 (Tues, Wed, Thurs) 7.00pm – 10:00pm (E-Learning)
- 08 June 2024 (Sat) 8:30am – 6:30pm (In-Person)
Module 3: Copywriting & Content Writing
Apply effective copywriting techniques and write engaging online content.
Learning Unit 1: Crafting ‘About Us’ Content with Impact
Learning Unit 2: The Art of Content and Copywriting
Learning Unit 3: Advanced Writing Techniques for Impactful Writing
Learning Unit 4: Mastering Multichannel Communication
Learning Unit 5: Influence and Persuasion in Writing
Schedules:
- 23, 24 May 2024 (Thu, Fri) 8:30am – 6:30pm @International Plaza
- 11, 12, 13 June 2024 (Tues, Wed, Thurs) 7.00pm – 10:00pm (E-Learning)
- 08 June 2024 (Sat) 8:30am – 6:30pm (In-Person)
Module 4: Google Ads
Launch Google Ads campaigns, measure performance and make campaign optimisations.
Learning Unit 1: Navigating the Basics of Google Ads
Learning Unit 2: Getting Started with Google Ads Setup
Learning Unit 3: Measuring Success and Optimising with Google Ads
Schedules:
- 30, 31 May 2023 (Thu, Fri) 8:30am – 6:30pm @International Plaza
- 18, 19, 20 June 2024 (Tues, Wed, Thurs) 7:00pm – 10:00pm (E-Learning)
- 22 June 2024 (Sat) 8:30am – 6:30pm (In-Person)
Module 5: Facebook & Instagram Marketing
Create and manage Facebook & Instagram marketing campaigns, measure and optimise performance.
Learning Unit 1: Foundations of Facebook and Instagram Marketing Strategy
Learning Unit 2: Exploring Facebook’s Native Marketing Channels
Learning Unit 3: Setting up and Managing Facebook Business Manager
Learning Unit 4: Bringing Your Marketing Campaigns to Life on Facebook and Instagram
Learning Unit 5: Precision Audience Targeting on Facebook and Instagram
Learning Unit 6: Analysing and reporting with Meta Ads Manager
Schedules:
- 06, 07 May 2024 (Mon, Tue) 8:30am – 6:30pm @International Plaza
- 06, 07 Jun 2024 (Thu, Fri) 8:30am – 6:30pm @International Plaza
- 25, 26, 27 June 2024 (Tues, Wed, Thurs) 7:00pm – 10:00pm (E-Learning)
- 29 June 2024 (Sat) 8:30am – 6:30pm (In-Person)
Module 6: Website and Landing Page
Conversion Optimisation Optimise marketing funnels and landing pages to increase conversion rates.
Learning Unit 1: Introduction to Conversion Rate Optimization (CRO) & User Experience Design
Learning Unit 2: Understanding User Psychology and Web Design Principles
Learning Unit 3: The Science of Creating High Converting Landing Pages
Learning Unit 4: Creating Landing Pages That Convert
Learning Unit 5: Identifying Website Optimization Opportunities
Learning Unit 6: Exploring Conversion Rate Optimization Tools
Learning Unit 7: Navigating Prioritization, Tracking, and Reporting for CRO Success
Schedules:
- 13, 14 May 2024 (Mon, Tue) 8:30am – 6:30pm @International Plaza
- 13, 14 Jun 2024 (Thu, Fri) 8:30am – 6:30pm@International Plaza
- 02, 03, 04 July 2024 (Tues, Wed, Thurs) 7:00pm – 10:00pm (E-Learning)
- 27 July 2024 (Sat) 8:30am – 6:30pm (In-Person)
Module 7: Capstone Project (Digital Marketing Campaign)
Develop and execute a comprehensive digital marketing campaign tailored to a company’s needs using the skills and strategies learnt in all the 6 modules.
Schedules|1day:
- 03 May 2024 (Fri) 8:30am – 6:30pm @ JTC Summit
- 12 Jun 2024 (Wed) 8:30am – 6:30pm @ JTC Summit
- 10 May 2024 (Fri) 8:30am – 6:30pm @International Plaza
- 20 Jun 2024 (Thur) 8:30am – 6:30pm @International Plaza
- 06 Jun 2024 (Thur) 8:30am – 6:30pm @International Plaza
- 17 Jul 2024 (Wed) 8:30am – 6:30pm @International Plaza
- 04 Jul 2024 (Thur) 8:30am – 6:30pm @International Plaza
- 27 July 2024 (Sat) 8:30am – 6:30pm @International Plaza
- 14 Aug 2024 (Wed) 8:30am – 6:30pm @International Plaza
- 07 September 2024 (Sat) 8:30am – 6:30pm @International Plaza
TRAINING LOCATION:
International Plaza (Tanjong Pagar MRT)
JTC Summit (Jurong East MRT)
COURSE FEES & FUNDING
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
Trainee is 21 years old and above, and a
- Singaporean Citizen, or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding, Nett course fee payable (including 9% GST): $2592.48
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding. Nett course fee payable (including 9% GST): S$1006.88
Course fees after subsidies can be further offset by SkillsFuture Credit.
Additional Course Fee Funding Support (AFS) Criteria and/or Requirements
Trainee is 21 years old and above, a Singaporean Citzen, and
- Has been in long-term unemployment of 6 months or more*; or
- Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
- Person with Disabilities
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$592.10
Course fees after subsidy can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.