Fast Track Copywriting Mastery | TGS-2023021976
COURSE OVERVIEW
The 2-days Fast Track Copywriting Mastery course is designed to provide participants with intensive training in the art and science of copywriting. The goal is to equip attendees with the skills and knowledge needed to create compelling, persuasive, and effective written content for various mediums, such as advertising, marketing, websites, social media, and more.
WHO SHOULD ATTEND
This course is targeted at personnel with marketing and sales responsibilities. Some relevant job roles are Ad Copywriter, Content Specialist, Content Writer, Marketing Executives, and Marketing Managers. Sales professionals, business owners and anyone else who seeks to increase sales through professional copywriting will also benefit from this course.
This course also strives to meet the current demand for copywriting through enabling those interested in a career in copywriting to reskill and enter the industry. For current copywriters, this course will allow them to upskill and gain proficiency in writing persuasive copy.
COURSE OUTLINE
- Overview of online copywriting
- Online copywriting techniques
- Writing online principles
- Long-form online copywriting
- Online copywriting for the customer journey
- Storyboards
- Professional copywriting
WHAT WILL YOU LEARN?
Day 1:
- Why we write?
- What are these ads for?
- Why write copy?
- How people read?
- How people get information today?
- How to become a better copywriter?
- 2 ways to get better at copywriting: Practice, Swipe
- How does a swipe file help?
- How to use a swipe file?
- Types of broadcast and interactive media
- The writing process
- Online copywriting techniques
- Define your audience
- How do we know our audience?
- What is persona?
- Values/Features
- Elements of value
- The pitch
- Chat GPT onboarding
- How to use Chat GPT to improve copywriting?
- Key grammar concepts
- Benefits of long-form copy
- Finding your voice
- Choose your style
Day 2:
- Online copywriting for the customer journey.
- Mapping digital platforms to the customer journey.
- Headlines Strategy & Examples.
- Why do we need headlines?
- Keywords
- The Search Engine Result Page (SERP).
- 3 tools for finding good keywords.
- ChatGPT: Headline –Keywords.
- Power words
- The power of emotions
- ChatGPT: Headline-Power words
- Question research
- ChatGPT: Headline-Questions
- Numbers
- ChatGPT: Headline-Numbers
- ChatGPT: Ad headline
- Ad copy
- Website copy
- Website function and copy formats
- Call-to-action
- Email Copywriting
- Storyboards
- Social media and broadcast storyboards
- Professional Copywriting
THIS COURSE REQUESTED:
- Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
- Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
- In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
NEXT SCHEDULE:
25-26 April 2024 (Sat & Sun) @French Road (near Lavender MRT)
TIME:
Day 1: 9am-5:30pm | Day 2: 9am-6:30pm
COURSE FEES AFTER FUNDING (GST Included):
Self-sponsored:
Singaporeans aged 40 and above: $388.05.
All PRs and Singaporeans aged below 40: $587.05.
Company-sponsored:
All Singaporeans and PRs from SME: $388.05
Singaporeans aged 40+ under NON-SMEs: $388.05
Singaporeans aged below 40 and all PRs under NON-SMEs: $587.05
Full Course Fee for foreigner: $1084.55
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- SkillsFuture Enterprise Credits (SFEC): Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives.
ABSENTEE PAYROLL:
Company-sponsored (NON-SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE: All WSS training allowance, WSQ funding, Absentee payroll, regulatory online approval are subject to eligibility (terms & conditions apply)
Course Provider: