Fast Track Marketing Leadership | TGS-2023022144
COURSE OVERVIEW
The course Fast Track Marketing Leadership is a 2-day intensive workshop aimed at helping marketing professionals enhance their performance in the modern business landscape. Participants will learn to:
1. Master the marketing funnel and align strategies for achieving objectives.
2. Understand customer psychology and how to make them commit to your product and brand.
3. Identify the ideal touchpoints for connecting with the target audience.
4. Use key performance indicators (KPIs) to measure success and improve customer outreach through effective CRM strategies.
5. Analyze competition using tools like PEST and SWOT analysis.
6. Harness the power of CRM tools and cutting-edge technologies, such as smart contracts, blockchain, AI-driven software, and IoT marketing engines to boost performance.
7. Explore the potential of AI in marketing, including customer segmentation, predictive analytics, chatbots, virtual assistants, content optimization, and ethical AI governance.
This course aims to equip marketing professionals with the knowledge and tools needed to excel in today’s competitive marketing landscape.
WHO SHOULD ATTEND
- First-time marketing managers and early-stage marketing leaders
- Startup leaders and entrepreneurs lacking marketing leadership experience
- Marketing executives aspiring to be in marketing leadership positions
- Individuals in traditional marketing leadership roles seeking to enhance effectiveness in today’s intensely competitive arena driven by AI and populated by diverse customer segments demanding the very best from their brands of choice
COURSE OUTLINE
- Maximizing your potential
- Marketing in the era of today
- The P’s of Marketing
- The Marketing Plan
- The importance of the Marketing
- Funnel Product USP & the buying cycle
- Psychology behind the buyer persona
- Customer Touch Points
- KPIs & Measurability
- Customer Outreach & CRM
- Sales Monitoring / Performance
- Dashboarding
- Market Share
- R.O.M.I., CLV, Channel Performance
- S.W.O.T. versus P.E.S.T. Analysis
- Build profitable customer relationships
- Loyalty Programs
- Campaign Tracking
- The Tech Advantage
WHAT WILL YOU LEARN?
Day 1:
- Maximizing your potential
- Marketing in the era of today
- Modern Marketer Ecosystem
- Marketing Mix 9P’s
- SMART Marketing Plan
- The importance of the Marketing Funnel
- Product USP & the buying cycle
- Psychology behind the buyer persona
- Customer Touch Points
- KPIs & Measurability
Day 2:
- Customer Outreach & CRM
- Market Share
- R.O.M.I., CLV, Channel Performance
- Sales Monitoring / Performance Dashboarding
- Campaign Tracking
- Build profitable customer relationships
- Loyalty Programs
- The Tech Advantage
THIS COURSE REQUESTED:
- Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
- Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
- In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
NEXT SCHEDULE:
29-30 April 2024 (Mon & Tue) @French Road (near Lavender MRT)
TIME:
Day 1: 9am-5:30pm | Day 2: 9am-6:30pm
COURSE FEES AFTER FUNDING (GST Included):
Self-sponsored:
Singaporeans aged 40 and above: $388.05.
All PRs and Singaporeans aged below 40: $587.05.
Company-sponsored:
All Singaporeans and PRs from SME: $388.05
Singaporeans aged 40+ under NON-SMEs: $388.05
Singaporeans aged below 40 and all PRs under NON-SMEs: $587.05
Full Course Fee for foreigner: $1084.55
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- SkillsFuture Enterprise Credits (SFEC): Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives.
ABSENTEE PAYROLL:
Company-sponsored (NON-SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE: All WSS training allowance, WSQ funding, Absentee payroll, regulatory online approval are subject to eligibility (terms & conditions apply)
Course Provider: