Become a Certified Digital Marketing Strategist in 5 modules (1 month) and earn the Advanced Certificate in Digital Marketing
1) Digital Marketing Essentials (TGS-2023020687):
SCHEDULE:
- 03 Apr 2024 (Wed) 8:30am – 6:30pm (International Plaza)
- 13 May 2024 (Mon) 8:30am – 6:30pm (E-Learning via Zoom)
- 03 June 2024 (Mon) 8:30am – 6:30pm (International Plaza)
COURSE OUTLINE:
Learn the fundamentals of digital marketing, including an overview of the digital marketing landscape, marketing channels, and customer behaviours. Our course provides a comprehensive introduction to the key concepts and strategies that drive successful digital marketing campaigns.
2) Digital Advertising (TGS-2023020891):
SCHEDULE:
- 14, 15 May 2024 (Tue, Wed) 8:30am – 6:30pm (E-Learning via Zoom)
- 04, 05 June 2024 (Tue, Wed) 8:30am – 6:30pm (International Plaza)
COURSE OUTLINE:
Learn about paid advertising to reach and engage target audiences online. Topics covered include display advertising, pay-per-click (PPC) advertising, social media advertising, and programmatic advertising. Students will learn how to create, execute, and measure the effectiveness of digital advertising campaigns.
3) Social Media Marketing (TGS-2023020685):
SCHEDULE:
- 20, 21 May 2024 (Mon, Tue) 8:30am – 6:30pm (E-Learning via Zoom)
- 11, 12 June 2024 (Tue, Wed) 8:30am – 6:30pm (International Plaza)
COURSE OUTLINE:
Learn to utilize social media to connect with customers and build brand awareness. Topics covered include social media strategy, content creation, community management, and social media advertising. Students will learn how to create and execute effective social media marketing campaigns, measure their impact, and optimize their efforts for maximum return on investment (ROI).
4) Search Engine Optimisation (SEO) (TGS-2023020892):
SCHEDULE:
- 18, 19 Mar 2024 (Mon, Tue) 8:30am – 6:30pm (International Plaza)
- 25, 26 Mar 2024 (Mon, Tue) 8:30am – 6:30pm (E-Learning via Zoom)
- 04, 05 Apr 2024 (Mon, Tue) 8:30am – 6:30pm (JTC Summit)
- 18, 19 Apr 2024 (Thu, Fri) 8:30am – 6:30pm (International Plaza)
- 27, 28 May 2024 (Mon, Tue) 8:30am – 6:30pm (E-Learning via Zoom)
- 18, 19 June 2024 (Tue, Wed) 8:30am – 6:30pm (International Plaza)
COURSE OUTLINE:
Learn techniques and strategies used to improve a website’s visibility and ranking in search engine results pages (SERPs). Topics covered include keyword research, on-page optimization, link building, and technical SEO. Students will learn how to create and execute a comprehensive SEO strategy, measure the impact of their efforts, and continuously optimize their website for search engines.
5) Digital Marketing Analytics (Google Analytics) (TGS-2023020895):
SCHEDULE:
- 03, 04 June 2024 (Mon, Tue) 8:30am – 6:30pm (E-Learning via Zoom)
- 24, 25 June 2024 (Mon, Tue) 8:30am – 6:30pm (International Plaza)
Location:
- International Plaza (Tanjong Pagar MRT) 10 Anson Road Singapore 079903
- JTC Summit (Jurong East MRT) 8 Jurong Town Hall Road Singapore 609434
COURSE OUTLINE:
Learn how to analyze data and analytics to measure and optimize digital marketing efforts. Topics covered include setting up and using Google Analytics, tracking website and marketing performance, and analyzing data to inform marketing decisions. Students will learn how to use Google Analytics to gain insights into their digital marketing efforts and improve their results.
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- Skills Future Credits: Eligible Singapore Citizens can use their SkillsFuture Credits to offset course fee payable after funding
- Post-Secondary Education Account: Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please call PSEA Hotline 62600777 to check your balance)
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- SkillsFuture Enterprise Credit (SFEC): Course fee eligible for The SkillsFuture Enterprise Credit (SFEC) if the course you are taking is sponsored by your company.
NOTICE:
Requirements for Enrollment:
Singapore Citizens and Permanent Residents interested in switching careers into the field of Digital Marketing
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- GCE ‘O’ level with a minimum of 2 years relevant working experience; OR
- GCE ‘A’ Level; OR
- Polytechnic diploma; OR
- NITEC in any specialisation with 3 years of working experience
- English Language Proficiency: IELTS 5
- Computer Literacy (Intermediate Level)
- Familiarity with MS Word and PowerPoint
- Must possess a laptop or desktop