Requirements
- Lessons will be conducted in English. Participants are expected to be able to read and write in basic English. Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
Features
- Next Scheduel : 21-22 March 2024 (Thu & Fri)
Target audiences
- Business owners, marketers, career switchers and senior managers who currently use or would like to leverage on social media and influencer marketing to attract and engage with current and potential customers.
Social media and Influencer Marketing |TGS-2022014258
COURSE OVERVIEW
This immersive journey equips you to harness the digital realm, transforming businesses into digital dynasties. From selecting the right tools to crafting policies for success and measuring impact to vigilant monitoring – become a trailblazer in the world of social media.
WHO SHOULD ATTEND
Business owners, marketers, career switchers and senior managers who currently use or would like to leverage on social media and influencer marketing to attract and engage with current and potential customers.
COURSE OUTLINE
- Assess how Social Media fits into the objectives and marketing of a business.
- Select appropriate Social Media tools and channels (including influencers) for a bisuness.
- Evaluate how Social Media policy and guidelines can impact a business.
- Measure the success of using Social Media tools 03 and channels!
- Monitor how a business is using social media.
WHAT WILL YOU LEARN?
Day 1:
- What is Social Media?
- Difference between social media and digital media?
- Social media networking vs marketing
- Role of social media for marketers
- Social media trends you should know.
- Creating a social media strategy.
- Useful tools such as social platform search, google tools, social listening tools, content scheduling tools.
- Identify strength/unique selling points (USPs)
- Decoding insights
- Social media listening
- Developing plans for social media campaigns
- Case studies
Day 2:
THIS COURSE REQUESTED:
- Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
- Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
- In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
NEXT SCHEDULE:
06-07 June 2024 (Thu & Fri) @French Road (near Lavender MRT)
TIME:
Day 1: 9am-5:30pm | Day 2: 9am-6:30pm
COURSE FEES AFTER FUNDING (GST Included):
Self-sponsored:
Singaporeans aged 40 and above: $388.05.
All PRs and Singaporeans aged below 40: $587.05.
Company-sponsored:
All Singaporeans and PRs from SME: $388.05
Singaporeans aged 40+ under NON-SMEs: $388.05
Singaporeans aged below 40 and all PRs under NON-SMEs: $587.05
Full Course Fee for foreigner: $1084.55
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit:Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA(Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s fundsfor fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- SkillsFuture Enterprise Credits (SFEC): Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives.
ABSENTEE PAYROLL:
Company-sponsored (NON-SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE:All WSS training allowance, WSQ funding, Absentee payroll, regulatory online approval are subject to eligibility (terms & conditions apply)
Course Provider: