TGS-2020503665
This is an introductory course to digital advertising where you will be guided to recognize the importance of having dynamically crafted digital ad copies and creatives to increase the chances of your ads being clicked on for profitable online transactions to take place.
In our 2-day ‘Digital Advertising’ course, you will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by the important exercise of creating your buyer personas and mapping out their buying journeys. After you have your digital advertising strategy formulated, you will be guided to create Google ads with online tools and Facebook ads on the Facebook platform. Finally, you will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.
At the end of the course, you will be able to:
- Recognize the key features that make up an online and offline marketing mix
- Determine the appropriate engagement media and channels for your target audiences
- Design and manage a media plan to achieve organizational and/or project KPIs
- Tactically execute a Google search ad to drive traffic to a landing page
- Tactically execute a FB retargeting ad for re-engagement and conversion
- Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend
COURSE DURATION
2 days, 9:00am – 6:00pm
TARGET AUDIENCE
- corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;
- professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.
CERTIFICATION
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE AFTER FUNDING (Inclusive of gst)：
$257.16 SME company-sponsored or Singaporean aged 40 and above
$817.16 NON-SME company-sponsored or Singaporean aged below 40
$1057.10 Full Course fee before funding
COURSE FEE AFTER FUNDING CAN CLAIM FROM
- SkillsFuture Credit eligible for Singaporean aged 25 and above.
- Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment.( (Please Call PSEA Hotline 62600777 to check your balance prior to course enrolment)
- You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year
ABSENTEE PAYROLL
Company sponsored (Non SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & condition apply)
@ASK Training Pte Ltd (UEN: 201016621D)
