OVERVIEW: 

In our 2 -day ‘Social Media Marketing’ course, learners will first receive tips on how to create content for social media platforms that will effectively engage, educate and entertain their potential customers followed by a guided discussion on the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Next, learners will discuss the role of digital storytelling and SMART goals in social media marketing strategies and guidance on how to conduct a social media audit on both their own and their competitors’ social media profiles. Learners will then go through a buyer personas creation exercise for their organizations and given tips on the best practices of social media content posting, with emphasis on content for Facebook and Instagram ads.

Finally, learners will be given tips on how to analyze key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.

In conclusion, this course serves to equip learners with the ability to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook. These skills will help learners to explore a career in digital marketing or to scale up their businesses.

At the end of this 2-day course, you will be able to:

1. Recognize the different channels available in the digital marketing arena to distribute your content
2. Create SMART goals that are measurable and attainable with your budget and stipulated time frame
3. Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers
4. Craft out your content strategy to capture the attention of your potential customers
5. Create content suitable for Facebook
6. Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation

ENTRY REQUIREMENT

• corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
• young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;
• professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

COURSE DURATION

2 days, 9:00am – 6:00pm

CERTIFICATION

You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment. 

COURSE FEE AFTER FUNDING (Inclusive of gst)：

$257.16 SME company-sponsored and Singaporean aged 40 and above

$817.16 NON-SME company-sponsored and Singaporean aged below 40

$1057.16 Full Course fee 

COURSE FEE AFTER FUNDING ABLE TO CLAIM FROM

• SkillsFuture Credit (eligible for Singaporean aged 25 and above.)
• Singaporean aged 17 to 30 may use PSEA (Post-Secondary  Education Account) for fee payment.( (Please Call PSEA Hotline 62600777 to check your balance)
• You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year

ABSENTEE PAYROLL

Company sponsored (Non SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr .

NOTE

All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & condition apply)

TGS-2020504152

@ASK Training Pte Ltd (UEN: 201016621D)