SCHEDULE:
COURSE DESCRIPTION:
WSQ – Social Media Marketing course has been designed as an introduction to social media marketing.
Firstly, learners will learn strategies on how to create content for social media platforms that will effectively engage, educate and entertain their followers.
Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn and Twitter.
Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social media profiles.
Fourthly, learners will try creating buyer personas for their organizations and given tips on the best practices of social media content posting, with emphasis on content for Facebook ads.
Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.
In conclusion, this course serves to equip learners with the ability to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook.
These skills will help learners to explore a career in digital marketing or to scale up their businesses.
At the end of this 2-day course, you will be able to:
- Recognize the different channels available in the digital marketing arena to distribute your content
- Create SMART goals that are measurable and attainable with your budget and stipulated time frame
- Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers
- Craft out your content strategy to capture the attention of your potential customers
- Create content suitable for Facebook
- Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation
CERTIFICATION
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE BEFORE FUNDING (with GST): $1067.04
COURSE FEE AFTER FUNDING (with GST) for:
Self-sponsored –
- Singaporean aged 40 and above: $375.44
- Singaporean aged below 40 and PR: $573.04
Company-sponsored-
- All Singaporean and PR under SME company-sponsored: $375.44
- Singaporean aged 40+ under NON-SME-sponsored: $375.44
- Singaporean aged below 40 and PR under NON-SME-sponsored: $573.04
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- UTAP: NTUC members enjoy 50% unfunded course fee support for up to $250 each year.
ABSENTEE PAYROLL
Company-sponsored (Non-SME/SME) eligible to apply absentee payroll capped at $4.50/hr.
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & conditions apply)
TGS-2020504152 (Classroom)
TGS-2020513833 (Synchronous E-Learning)
@ASK Training Pte Ltd (UEN: 201016621D)