This course covers the development and implementation of a cohesive end-to-end customer journey and experience to engage a population of customers with changing profiles, demands and buying patterns by directing the operating rhythm for customer management processes and establish key touchpoints as well as interactive experiences that engage customers.
By the end of the course, the learner is able to:
- Perform customer behaviour analysis using quantitative and qualitative assessment methods.
- Determine the various stages of a customer lifecycle.
- Determine the components of desired customer experience.
- Integrate key findings from customer research and analysis into customer journey for customer engagement strategy.
- Design interactive experiences and processes that engage the customers, in ensuring alignment with overarching customer journeys.
COURSE DURATION
1 day, 9am – 6pm ( last day of the course, extra assessment time may be requested)
TARGET AUDIENCE
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech-savvy digital-native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms.
- Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and service
ASSESSMENT
- Scenario-based objective questions
- Portfolio
- Oral Interview
ENTRY REQUIREMENT
- Minimum “N” level OR
- Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR
- “O” level OR
- “A” Level {AND}
- At least ESS WPLN at level 5 or equivalent
- Recommended all learners to have at least 1 or more years of sales and marketing experience
CERTIFICATION
Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
- WSQ Statement of Attainment (SOA)
- Certification of Achievement by Wong Fong Academy Pte Ltd
COURSE FEE AFTER FUNDING (Inclusive of GST)
$135.00 SME company-sponsored and Singaporean aged 40 and above
$415.00 NON-SME company-sponsored and Singaporean aged below 40
$535.00 Full Course fee before funding
COURSE FEE AFTER FUNDING ABLE TO CLAIM FROM
- SkillsFuture Credit eligible for Singaporean aged 25 and above.
- Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment.( (Please Call PSEA Hotline 62600777 to check your balance)
ABSENTEE PAYROLL
Company sponsored (Non SME/SME) eligible to apply absentee payroll capped at $4.5 -$7.5/hr
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & condition apply)
CRS-Q-0041633-ICT