COURSE SCHEDULE:
Have you ever scrolled through your Facebook feed and paused to click on the read more button of a post to find out more about it? Were you also captivated by some images or videos in your feed and stopped scrolling to have a better look at those posts? Or perhaps you found that some of the content was entertaining or offered good advice and proceeded to share them with your friends?
Content created as part of a good content marketing strategy will capture the eye balls of its intended audience. It will also encourage audience engagement with the content to create awareness of your brand. Having a good content marketing strategy can help increase brand awareness and following to drive profitable customer actions.
In our 2-day ‘Content Marketing Strategy’ course, you will be taught how to create a mind map of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. You will also learn about the key ingredients of good copy-writing to create compelling posts that will encourage engagement with your intended audiences.
Our trainer will also guide you to appropriately sequence these posts with industry recognized marketing tools and the best practices to facilitate a seamless content marketing management process. Finally you will get tips on how to re-purpose existing content into other shareable content types for various marketing platforms.
At the end of the course, you will be able to:
- Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions
- Employ best practices for your content marketing management process
- Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms
- Create engaging content posts for your targeted buyer persona based on their needs and wants
- Recognize the 5 important elements of copy-writing to create compelling content for your posts
- Sequence content posts using industry recognized marketing tools
COURSE DURATION
2 days, 9am to 7pm
TARGET AUDIENCE
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech-savvy digital-native marketers who are looking to build upon their basic knowledge of digital marketing to better engage their customers via digital marketing platforms;
- Professionals and small enterprise owners who are seeking to leverage digital marketing strategies to increase the public’s awareness of their products and services.
ENTRY REQUIREMENT:
- Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
- Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login.
CERTIFICATION-
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE BEFORE FUNDING(with GST): $1067.04
COURSE FEE AFTER FUNDING (with GST) for :
Self-sponsored –
- Singaporean aged 40 and above: $375.44
- Singaporean aged below 40 and PR: $573.04
Company-sponsored-
- All Singaporean and PR under SME company-sponsored: $375.44
- Singaporean aged 40+ under NON-SME-sponsored: $375.44
- Singaporean aged below 40 and PR under NON-SME-sponsored: $573.04
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- UTAP: NTUC members enjoy 50% unfunded course fee support for up to $250 each year.
ABSENTEE PAYROLL
Company-sponsored (Non-SME/SME) eligible to apply absentee payroll capped at $4.5/hr.
NOTE: All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & conditions apply)
TGS-2020503350/TGS-2020513831
@ASK Training Pte Ltd (UEN: 201016621D)