SCHEDULE:
COURSE DESCRIPTION:
This course is designed to give you a deeper inquiry into the world of digital marketing. We will touch on the latest digital marketing techniques such as content marketing, digital advertising, social media marketing and digital marketing analytics.
By the end of this course, learners will gain a comprehensive understanding of the concept of digital marketing, the relevant digital marketing channels, the latest digital marketing trends and the various marketing strategies that can be applied for B2B and B2C marketing situations. Through the setting of marketing objectives, learners will be able to judiciously select the marketing strategies that best suit their needs, create a plan to guide their marketing campaign implementation and monitor key performance metrics to evaluate the effectiveness of their digital marketing campaigns and overall marketing strategy.
At the end of this course, you will be able to:
- Set appropriate digital marketing goals for your company or personal projects
- Identify the pros and cons of adopting various emerging marketing trends for your company or business
- Recognize the key metrics used to track performances of digital marketing campaigns to be able to propose marketing budgets to your senior management
- Recognize the appropriate digital marketing strategies to adopt for various stages of customer readiness to purchase your products and services
- Distinguish between the pros and cons of online and offline marketing approaches and integrate the approaches to suit your own companies or projects
- Evaluate digital marketing campaign performances with appropriate analytics tools and reports with the aim to refine marketing strategies for better ROI on your ad spend
COURSE DURATION
2 days, 9am to 7pm
TARGET AUDIENCE
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech-savvy digital-native marketers who are looking to build upon their basic knowledge of digital marketing to better engage their customers via digital marketing platforms;
- Professionals and small enterprise owners who are seeking to leverage digital marketing strategies to increase the public’s awareness of their products and services.
ENTRY REQUIREMENT
- Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
- Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login.
CERTIFICATION
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE BEFORE FUNDING(with GST): $1067.04
COURSE FEE AFTER FUNDING (Inclusive of GST)
Self-sponsored –
- Singaporean aged 40 and above: $375.44
- Singaporean aged below 40 and PR: $573.04
Company-sponsored –
- All Singaporean and PR under SME company-sponsored: $375.44
- Singaporean aged 40+ under NON-SME-sponsored: $375.44
- Singaporean aged below 40 and PR under NON-SME-sponsored: $573.04
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- UTAP: NTUC members enjoy 50% unfunded course fee support for up to $250 each year.
ABSENTEE PAYROLL
Company sponsored (Non-SME/SME) eligible to apply absentee payroll capped at $4.5 /hr .
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & conditions apply)
TGS-2019504918 (Classroom)
TGS-2020513836 (Synchronous E-Learning)
@ASK Training Pte Ltd (UEN: 201016621D)