COURSE SCHEDULE
This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.
Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.
At the end of the course, you will be able to:
- Recognize the key features that make up an online and offline marketing mix
- Determine the appropriate engagement media and channels for your target audiences
- Design and manage a media plan to achieve organizational and/or project KPIs
- Tactically execute a Google search ad to drive traffic to a landing page
- Tactically execute a FB retargeting ad for re-engagement and conversion
- Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend
TARGET AUDIENCE
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;
- Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.
COURSE DURATION
2 Days from 9 am to 7 pm (17 hours of training, 1 hour of assessment)
CERTIFICATION
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE BEFORE FUNDING(with GST): $1067.04
COURSE FEE AFTER FUNDING (with GST):
Self-sponsored:
- Singaporean aged 40 and above: $375.44
- Singaporean aged below 40 and PR: $573.04
Company-sponsored:
- All Singaporean and PR under SME company-sponsored: $375.44
- Singaporean aged 40+ under NON-SME-sponsored: $375.44
- Singaporean aged below 40 and PR under NON-SME-sponsored: $573.04
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- UTAP: NTUC members enjoy 50% unfunded course fee support for up to $250 each year.
ABSENTEE PAYROLL
Company-sponsored (Non-SME/SME) eligible to apply absentee payroll capped at $7.5/hr
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & conditions apply)
TGS-2020503665 (Classroom)
TGS-2020513834 (Synchronous E-Learning)
@ASK Training Pte Ltd (UEN: 201016621D)