SCHEDULE
Course | Code | Venue | Apr-23 | May-23 | Jun-23 | Jul-23 | Aug-23 | Sep-23 | Oct-23 |
---|---|---|---|---|---|---|---|---|---|
(18 Hrs) WSQ – Digital Marketing Analytics | TGS-2020504412 | JTC Summit | – | 29-30 | – | 24-25 | – | 28-29 | – |
TGS-2020504412 | Mountbatten Square | 24-25 | – | 26-27 | – | 24-25 | – | 23-24 |
This course has been designed as an introduction to digital marketing analytics where you will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets. These data insights can help you differentiate the performing campaigns from the non-performing ones so that you can replicate or terminate them accordingly to cut unnecessary losses.
At the end of the course, you will be able to:
- Recognize digital marketing analytics trends
- Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites
- Recognize the key metrics to track and optimize your digital marketing ad spend
- Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each campaign and platform
- Set up their Google Analytics account and interpret Google Analytics reports
- Create customized digital marketing reports to illustrate Return on Investment (ROI) for reporting to senior management
TARGET AUDIENCE
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech-savvy digital-native marketers who are looking to build upon their basic knowledge of digital marketing to better engage their customers via digital marketing platforms;
- Professionals and small enterprise owners who are seeking to leverage digital marketing strategies to increase the public’s awareness of their products and services.
ENTRY REQUIREMENT
- Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
- Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login.
CERTIFICATION
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE DURATION:
2 days, 9am – 7pm (17 hours of training, 1 hour of assessment)
COURSE FEE BEFORE FUNDING(with gst): $1067.04
COURSE FEE AFTER FUNDING (with GST) for :
Self-sponsored –
- Singaporean aged 40 and above: $375.44
- Singaporean aged below 40 and PR: $573.04
Company-sponsored-
- All Singaporean and PR under SME company-sponsored: $375.44
- Singaporean aged 40+ under NON-SME-sponsored: $375.44
- Singaporean aged below 40 and PR under NON-SME-sponsored: $573.04
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- UTAP: NTUC members enjoy 50% unfunded course fee support for up to $250 each year.
ABSENTEE PAYROLL
Company-sponsored (Non-SME/SME) eligible to apply absentee payroll capped at $4.50/hr.
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & conditions apply)
TGS-2020504412 (Classroom) TGS-2020513835 (Synchronous E-Learning)
@ASK Training Pte Ltd (UEN: 201016621D)