SCHEDULE:
COURSE OVERVIEW:
In this 2-days WSQ – Search Engine Optimization course, you will be guided on how to evaluate your customers’ search intent and discover potential keywords for ranking to effectively optimize web content. Next, you will be given a demonstration on the methods to perform On-site and Off-site SEO audits and makes the necessary SEO-friendly adjustments to rank high on Google. In addition, you will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link-building strategies to increase the number of backlinks to your websites to improve your ranking on Google. Finally, you will have the opportunity to get some hands-on practice on tools such as Google Analytics to gather data for the design and execution of optimization plans for your websites.
At the end of this course, you will be able to:
- Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans
- Conduct site audits with free or paid software online
- Build links to your websites
- Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.
- Explore a career in digital marketing
- Scale up their businesses
The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans, conducting site audits and using analytics tools to further optimize their websites in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.
COURSE DURATION:
2 days, 9 am – 7 pm (17 hours of training, 1 hour of assessment)
TARGET AUDIENCE:
- Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
- Young and tech-savvy digital-native marketers who are looking to build upon their basic knowledge of digital marketing to better engage their customers via digital marketing platforms;
- Professionals and small enterprise owners who are seeking to leverage digital marketing strategies to increase the public’s awareness of their products and services.
ENTRY REQUIREMENT:
Participants need to have the basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
CERTIFICATION:
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
COURSE FEE BEFORE FUNDING (with GST): $1067.04
COURSE FEE AFTER FUNDING (with GST) for:
Self-sponsored –
- Singaporean aged 40 and above: $375.44
- Singaporean aged below 40 and PR: $573.04
Company-sponsored-
- All Singaporean and PR under SME company-sponsored: $375.44
- Singaporean aged 40+ under NON-SME-sponsored: $375.44
- Singaporean aged below 40 and PR under NON-SME-sponsored: $573.04
COURSE FEE AFTER FUNDING CAN BE CLAIMED THROUGH:
- SkillsFuture Credit: Singaporeans aged 25 and above can use their credits to pay for course fees.
- PSEA (Post-Secondary Education Account): Singaporeans aged 17 to 30 may use their account’s funds for fee payment. (Please Call PSEA Hotline 62600777 to check your balance)
- UTAP: NTUC members enjoy 50% unfunded course fee support for up to $250 each year.
ABSENTEE PAYROLL
Company-sponsored (Non-SME/SME) eligible to apply absentee payroll capped at $4.50/hr.
NOTE
All WSS training allowance, WSQ funding, Absentee payroll, Regulatory online approval are subject to eligibility (terms & conditions apply)
(TGS-2020503520 – Classroom)
(TGS-2020513832 – HBL)
@ASK Training Pte Ltd (UEN: 201016621D)